Please respond to the following in a 5 sentence paragraph:
In 1987, Herbet Hainer went to work for Adidas, the number two sportswear company in the world, second only to Nike. Hainer started as a sales director for Adidas products before becoming CEO in 2001. He now oversees Addidas's global operations and is often credited as the driving force behind Adidas's comeback in the sporting goods market.
Hariner is a marketing professional who realizes that markets differ around the world. For example, in Europe, customers buy fewer than two pairs of sports shoes per year while Americans buy between six and seven paris each yar. In search of other growing markets, Adidas and Hainer have turned their attention to China. Adidas has 1500 stores in China and it opens another 40 stores each month. Under Hainer's leadership, Adidas was selecteed as the official outfitter of the National Olympic Committee in China in 2008.Dispite Adidas's marketing successes, Hainer still faces challenges in the marketplace, such as the conterfieting problem in China. Chinese authorities confiscate between 4 million and 6 million pieces of conterfiet apparel each year. Hainer continues to help Adidas retain its market leadership by developing new product technologies and using innovative marketing stategies. In 2005, Adidas and Hainer were working on a deal to purchase a major competitor, Reeebok International to gain an even bigger share of the international market.
