Marketing One Blog Entry # 15 (25 points)

What Do Employees Want?

It's a startling statistic.  In a recent survey, only 3 percent of employees said they were satisfied with their current job.  Half of the respondents said they would consider changing careers to entirely different types of work; almost one-forth are planning to make changes in the next year.  Fewer than one in five employees said they would never consider a career change.

What are people looking for?  Nearly 30 percent want to be able to make money and don't believe their current job offers that opportunity.  Coming in second was to increase their personal happiness.  Nearly 25 percent of the people wanting a career change believed they would be happier in another job.  The third and forth reasons for changing careers were greater job satisfaction (7%) and better working conditions (4 %).

Do people who change careers obtain the things they are looking for?  Almost three quarters of job changers do make more money.  In order to get those increases in pay, though, most had to complete additional education or training.

The results related to the other reasons for change are less encouraging.  Respondents were nearly evenly divided about whether they were happier with their new jobs.  Most reported the new job was more challenging and satisfying but believed they spent too many hours working and had only limited control over the hours they worked.  One of the greatest values is that the individuals who changed jobs believed they were in a better position to withstand changes in the job market and to take advantage of other opportunities that might become available.

In a two paragraph response (5 sentences for each paragraph), answer the following questions.  In paragraph # 1, do you think number of people who report that they are dissatisfied with their jobs surprise you?  Why or why not?  In paragraph # 2, what does the information about job satisfaction say about the way that people choose their careers?  Why do you believe people choose careers that they later find dissatisfying?

Please sign your name to the bottom of your blog entry.

Gobal Marketing Blog Entry # 15 (25 points)

Ethics Around the World...

Females do not have full employment rights in Japan.  Japan is a patriarchal society, which is a society governed by men.  Female employees in Japan do not have the same career opportunities as male empoyees.  One female marketing representative in Japan found out that male buyers would not take her seriously.  When she hired a man to go with her, her overall sales increased.

Japan's economy faces a number of problems.  its workforce is getting older, and there are not enough young males to fill all the open jobs.  About 40 percent of Japanese women work, but only 9 percent hold management positions, compared to 45 percent of U.S. women.  Japan's economic recovery may be hindered because of Japan's social biases.

In a two paragraph response (5 sentences for each paragraph) answer the following questions.  In paragraph # 1, discuss why you think Japanese businesses do not offer equal opportunities for women.  In paragraph # 2, speculate on the loss to the Japanese economy caused by not fully utilizing its labor force.

Please sign your name to the bottom of your blog entry.

Marketing One Blog Entry # 14 (25 points)

Chuck E. Cheese's Goes Bilingual to Target Hispanics

Chuck E. Cheese's, the fun-and-games pizza chain targeted to kids, has begun zeroing in on a growing market segment it felt is was missing with mainstream promotions.  Now with bilingual commercials in English and Spanish, the Texas-based company hopes to reach the Hispanic children who make p at least 16 % of the U.S. youth market.  The ads began runing on the Nickelodeon cable channel during shows that are based on Latino characters and culture.

In one of the commercials, some Hispanic kids are showing their parents how to play the games at Chuck E. Cheese's restaurant.  Their generous assessment of the old folks' skills.  "No esta mal novatos" - "Not bad for beginners".

Chuck E. Cheese's operates nearly 400 restaurants across the country.  They are known for their kid-friendly games and entertainment and have become a birthday party tradition in many families.  The chain has been working more Spanish-language elements into its promotions and operations for several years.  The next step is more Spanish on its web-site.  Hispanics are the largest and fastest-growing minority group in the United States.  Much of the U.S. population is located in the Southwest.

In a two paragraph response (5 sentences for each paragraph), please answer the following questions.  In paragraph # 1, discuss why it is important for Chuck E. Cheese's to promote its restaurants to Hispanic children and families.  In paragraph # 2, discuss whether you think non-Spanish speaking kids would be confused or turned off by bilingual ads.

Please don't forget to sign your name to the bottom of your blog entry.

Marketing One Selling Project Videos

Good stuff!  The marketing one students worked in groups to create a selling situation for a product that included all seven steps to the sale.  Nice job guys!

http://www.youtube.com/watch?v=xsZNyyOrVV8

http://www.youtube.com/watch?v=dl9Q1s5GQtc

http://www.youtube.com/watch?v=c5RiGDYINfU

Global Marketing Blog Entry # 14 (25 points)

Going Global...

Coca-Cola is the world's number one brand.  But being number one does not guarantee worldwide success.  No matter how well recognized a brand is, it will not sell unless it is on a store shelf.  Coke's channel of distribution has traditionally followed three routes.  Coke provides syrup to bottlers.  The bottlers receives bottles and cans from manufacturers.  The bottlers then distribute the final product to retailers and vending machines.

Most of Coke's distributors around the world are independent businesses.  Coca-Cola is the dominant cola drink in Germany, but it has been facing some problems.  Its share of the total market dropped from 62 % to 55 %.  One of the reasons for this decline is a reverse channel recycling law.  Retail stores did not want to bother with the collection of used cans and bottles, so they pulled Coke and other soft drinks from their shelves.  Retail stores demanded a new container that did not require recycling.  In addition, new retail discounters began to pressure Coke to lower prices.  To meet these demands, Coca-Cola has decided not to renew distribution contracts with many bottlers.  Coke believes this decision will allow it to introduce new products faster and control the distribution channel.  Some business people in Germany think that relationships developed with bottlers will disappear.

In a two paragraph response (a minimum of 5 sentences for each paragraph) respond to the following.  In paragraph # 1, discuss why Coke would not renew the German bottlers' contracts and describe the risk that Coke takes by not using German bottlers.  In paragraph # 2, discuss the importance of the distribution process as it relates to the success of a company doing business globally.

Please do not forget to sign your name to your blog entry.

Marketing One Blog Entry # 13 (25 points)

In 2 paragraphs (at least 5 sentences for each paragraph), tell me about your winter vacation. What did you do? What did you see? How did the world of marketing have an effect on your life. I really want to know :-)

Global Marketing Blog Entry # 13 (25 points)

In 2 paragraphs (at least 5 sentences for each paragraph), tell me about your winter vacation.  What did you do?  What did you see?  How did the world of marketing have an effect on your life.  I really want to know :-)