Going Global...
Samsung was founded in 1938. The name means "three stars" in Korean. The company originally sold dried Korean fish, vegetables, and fruit to Manchuria and Bejing. It expanded into several other markets over the years, but it wasn't until the 1980's that Samsung started focusing its efforts on the electronics market. In the 1990's, Samsung decided to create a global brand name for its products. it increased the quality of its products through design and innovation. By 2005, Samsung was rated as the twentieth top brand in the world, ahead of SONY. Samsung has set a goal of being the world's best. It has the largest global market share for thirteen of its products.Samsung has used a variety of strategies to create its global brand image. It used product placement in the movie The Fantastic Four. It also tripled the size of its global design staff to meet the design needs for a global marketplace. Samsung's efforts have paid off. From 2001 to 2002, Samsung's brand value increased by almost $2 billion. Its global brand ranking increased by almost 20 percent from 2004 to 2005.
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19 comments:
sansubgs marketing stratgie was very sucessfull in there succes from being a small business to one of the worlds largest companys. They used a divide and conquer thing to kida of slowly take over a wide varity of markets. First they focused on food, then eletronics and within that they expanded to sponsering thing and being seen in movies akk to help get there product out to the public. this is helping samsung have a wide range to work from amnd gives the people a wide varity to choose from.
another company that has created a global brand image is nike. They went from a small company to now one of the worlds most recognized sports brands. Nike used a unique stratgie to get there product noticed they started sponosoring smaller sporting events like highschool sports and other then once poeple had stared talking about there product there sponsoing oregon football and starting to go to professional sports.Then the world is recgonizing there product. Nike's slow and steady spread helped them out in the long run making them one of the most sucessfull sporting companys in the world.
james deal
Samsung focused mainly on innovation. Expanding not only internationally, but also expanding their product line. Samsung was sucessful at this because they invested alot of money in the prephases. This is effective simply because the planning was efficent enough to save money. Also, the money that was invested was well spent.
Another company with a global brand image that keeps coming across me is Kirkland. Kirkland has a variety of products in many different markets. Some products are medicine, clothing, house utilities, and many more. This brand is predicted to be one of the most sucessful. However, this brand is somewhat a underdog in the mix of all major global brands.
Samsung is using expansion and great marketing skills to obtain a geat global brand image. Throughout the history of Samsung, little by little, they have expanded their staff. This enables them to focus more people on more parts of a project. Thair promotion strategies are also very well implemented (i.e The Fantastic Four).
Mcdonalds is a great example of a global brand image. No matter where you go in the world, most likely you would see a Mcdonalds arch. Mcdonalds stops at nothing to sell their product, which is why they are so succesful today. This is because of their great global marketing team. Even today in America it seems that every 5 commercials, one would see a Mcdonalds commercial.
Samsung's marketing stagey has worked very well for them. They keep get bigger and bigger and more powerful. Samsoung's wanted to get bigger in different regions. They also wanted to make their product line bigger too. Their hard work paid off becasue from 2001 to 2002 their brand value increased by 2 billion. They took slow steps to increase the value of their company.
Another company that has skyrocketed in last few years is Ipods. Apple's advertising has been very good and has made millions of people want the new latest ipod. I think they have been succesful is because they keep up with technology and trends that are going across the world. For example they made their ipods with new bright colors to appeal to more people.
Alexandra Smith
Samsung focused mainly on innovation. Expanding not only internationally, but also expanding their product line. Samsung was sucessful mainly because the fact that they invested alot of money in the prephases. This is effective simply because the planning was efficent enough to save money. Also, the money that was invested was well spent. Theyre a idiological invester. They invest perfectly.
Another company with a well known glorious image is Nike and McDonalds. They started off small in the early stages but they are an unstoppable force. They use a different strategy and their products are unique. They started sponsorships with athletes early now they cant and wont stop. Slow and steady wins the race.
- Sam Henderson
Samsung's strategy started off on increasing the quality of its products through design and innovation. They used product placement in the movie Fantastic Four to promote its global brand image. These strattegies really helped out the company because Samsung's brand value increased by $2 billion and it increased by almost 20% in one year.
Another company that has created a global brand image would be Apple, because they started off with advertising a simple ipod to an ipod with camera, video, and accesss to download just about anything. I think their company has been very successful because it's finding new sorts of things to add to another ipod, to make the next ipod their creating is more high tech. Making better ipods keeps their customers interested and waiting to see what is next so they can buy it.
Samsung has shifted thier role in the global marketing area. The successful transition itself is something to celebrate. Samsung successfully went from being associated with somethin else to being associated with electronics. This is because they built up brand recognition, and it transferred after they switched direction.
Samsung successfully accomplished this because they had a large group working for them. This also was possible by the increase in popularity of Samsung. Samsung has yet to defeat its competition but by the likes of it, they will probably do so in no time. THis is because not every company has the chance to change its image. Or pull it off successfully.
Samsung used a popular movie called the Fantastic Four and also increased their global staff to help them become a global company. This helped them because when you have many people around the world working for your company, it allows you to expand to more countries around the world. When it tripled its size in design staff it increased their knowledge of what the other countries tend to buy. Samsung also improved their products which showed people that they are a realiable company.
Another company that became global because of advertising and expanding methods is McDonalds. McDonalds is sold in almost every country around the world. Everone knows their symbol which is the golden arches. They worked hard to become a global company by advertising heavily. They also opened their resturant in many different places which alowed them to get exposure to many people.
-erin
Samsung's marketing strategy is a very good one. First, they tripled the size of its global design staff to meet the design needs for a global marketplace. Second,they think ahead of time before they market. Third, they learned to move along the alectronics industry, knowing they must work hard. The most important however, is the planning they do because it leads them to success.
Another market is HP. It is worldwide on their electronics. Their most popular is computers and labtops. I belive they get a lot of money based on the amount of people that buy the products. HP is a good example because it features how a company targets their products worldwide and are successful.
First of all there a huge company because its been invented since 1938. when they first started they were selling dried korean fish, vegetables, and fruits. then they started focusing more on electronics. they made it global. samsung becameso big it was on top of the company sony.
Another company thats huge on electronics is SONY. Sony has alot of the best electronics out and its global.
juan martinez
There are multiple ways to create a global brand image. But Samsung strategie was to put there product in a movie THE FANTASTIC FOUR. And then they tripled the size of its designing staff so they can reach there goal. Therefore, all that work has increased Samsung brand value increased by almost $2 billion between 2001 and 2002. Then between 2004 and 2005 there brand ranking increased almost by 20%.
Im prettty sure verizon has sponsor many of products. I think they have been successful so far because they have so many supporters and one of the biggest
3G product in the world. And one of the top 50 worlds best brand.
-Jeremy Milton
The company of Samsung main focuse is based highly on innovation. They're products are spread throughout the word and are used by many companys. Samsung is said to be successful at this point in time because they invest a lot of money in popular markets which helps them make a large sum profit in the long run. The marketing people of Samsung have well developed ideas which help save money and at the same time make them money.
Another company with a global brand image that is global is Jordan. Jordan has a variety of products such as shoes, clothing, and etc. This brand was developed by nike and after Michael Jordan's long career in the NBA he manages and profits from the merchendise. This brand of shoe has more and more colors and remakes which gives the public a variety of shoes and other memrabelia to choose from.
George Owino
Samsung used product placement in a movie called The Fantastic Four. Its size is also trippiling to meet the design needs for a global marketplace. It is helping samsung by making it increase. Different designs makes people want it. Its rank is increasing too.
Apple mac is another. They are in everything. Most of the time they are showed on movies and tv shows. Apple mac also sponsors many things. Not only do the do computers but they do ipods and phones. Different designs.
-Iris Trejo
The strategy that Samsung is using to create a global brand image is by increasing their quality and Product. i think the reason they went from a small company to big company is they were able to focus on one thing.
THis strategy is really helping their brand because their company grow that they were top 20th company.they also used the movie The Fantastic Four to permote their products.
Another company i am familiar with that has created a global brand image is adidas. Adidas was once a samll company but the creater of adidas used the olympics to frist show its spikes for trak and used the world cup to show his soccer shoe.
Daniel BOku
The strategies that Samsung uses to create a global brand image is product placement. That means that they put their products in movies to show it. They also trippled thier size. They did that so that they could prodce more products.
An other company that has created a global image is sony. It is sold around the world. Sony has advertisements everywhere. They have commercial an billboabrds to promote their product. It is popular around the world.
Lisa Watts
Samsung mainly focoused on innovation. Expanding not only internationally, but also expanding their product line. Samsung was sucessful at this because they invested alot of money in the prephases. This is effective simply because the planning was efficent enough to save money. Also, the money that was invested was well spent.
Another company with a global brand image that keeps coming across me is Kirkland. Kirkland has a variety of products in many different markets. Some products are medicine, clothing, house utilities, and many more. This brand is predicted to be one of the most sucessful. However, this brand is somewhat a underdog in the mix of all major global brands.
Samsung went from being acompany that sold food, to a company that sells electronics. They were very sucessful in making their small company, into one of the largest in the world today. By placing their product in the move The Fantastic Four, which is a very popular movie, they created a larger target market. They also changed the way their cell phones look to please not just one country, but the entire world.
Apple is a great example of becoming a larger brand. Their popularity skyrocketed with the iphone and many ipods they now sell. There are many different ipods, to fit many different needs. The company has been so successful because they have created a positive image for themselves, and because their products offer so much.
Michelle Tatiya
The strategy that Samsung has used not only focused mainly on innovation, but also expanding their product line internationally. their using expansion and great marketing skills to obtain a great global brand image. And by accomplishing their steps, little by little, it makes them successful.
Another company that has really made it far, has been Puma. They started their company in the 1920's but they weren't really recognized in the United States until the 70's. But they are EVERYWHERE in Europe.So that's pretty awesome, I think.
Amanda Clark
Samsung had great marketing skills to get to where they are today. They are successful because they saw what benefits their company. They saw that other products aren't as important as electronics. As they Focused on one thing they excelled at it and became successful. they use great promotion skills by having the movie help out. it was a hit for the movie and Samsung itself.
Websites such as Myspace, Facebook, Youtube, are so popular there days because i believe that they targeted a perfect age group. TEENS. As they got teens in than other people want it too. These websites grew so fast that it is hard to believe. They compete with each other to grow. When one websites has one thing than the other to do it too. thats how u win, when you compete.
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