Promotion is typically used as a tool to communicate with audiences. The role that promotion plays in global marketing strategy differs across national borders. The differnce in roles is not just to due to legal restrictions on advertising. Some cultures view advertising as rude. Telling customers what they should have may be seen as arrogant.
Marketers often act as a change agent in culture. They provide new products, ideas, and lifestyle alternatives. But in some cultures, marketing activities represent a threat to established order. Communist economies did not allow for the marketing process to work. Manufacturers were fiven specific requirements for products. For example, a scientific analysis was undertaken to determine the ideal number of shoes needed for each foot size.
Lack of access to promotional techniques can prevent companies from developing products to meet customers' needs. Rules and regulations that limit promotion can give advantages to existing businesses and can limit competition from entrepreneurs. At the same time, advertising bans can protect consumers. China has banned advertising of medicinies because a large number of fake products were being sold.
In a minimum of 5 sentences, provide answers to the following questions:
1) Explain the role that marketing communication plays in social change, 2) Describe the advantages and disadvantages of allowing companies to freely engage in advertising without regulation, and 3) How do you feel in general about promotion and advertising being regulated and why do you feel this way?
Please sign your name to the bottom of your blog entry.
22 comments:
The role that marketing communication plays in social change is that not all countries allow it. Some find it rude and arrogant. I don't think that there is anything wrong with advertising, but I grew up in the United States where advertisings are shoved into our brains every day without even realizing it. Without advertising, people will not know what options they have or what other products are out there. They are limited to what the government wants them to see. I feel that advertising is a good thing because having choices and the free will to promote your product just makes everyone happier.
Marketing communication plays in social change apart where only some countries allow it. Some countries find it rude, while other countries have to governmant monitoring it so there isnt any in the first place. When companies are allowed to freely market it creates compotition between companies to create the best product for consumers for the best price making things great for consumers. I can see why it would regulated in the US with phone calls, text messages, and emails but to completely eliminate advertising or have it over regulated puts the consumers at a disadvantage because the government has the most say instead of them.
Marketing communication tells us the new products, ideas and lifestyle alternatives. The disadvantages are that the existing businesses are going to have competition. The advantage is that it can protect the consumers so that they dont get fake stuffs. I feel that it is a good thing. That is because the consumers need to be protected.
-Iris
The role of marketing communication in a society is very important for small business who are just starting out. Some advantages for companies to advertise freely are, it makes the economy more rapid. Some disadvantages are, the competition level decreases because larger companies can afford more advertising. I think it is necessary to regulate on advertising, but it is highly questionalble because you cant trust the regulators.
Arsalan Arif
the role that marketing communication plays in social change is by advertising.it lets people know whats basically new or ideas of what they can buy. Promotion is what communicates with the customers.its what gets people coming to see the new things they have.lack of promotion will make there market go low cause nobdy will know what they have new or what they have to sell.I think that advertising and promoting is a good thing for the markets because it gives people ideas of what they sell.
juan martinez
Marketing communication has many roles in the social scene. They define trends, sterotypes, and misconceptions. Without any rules, companies can think freely and be creative with their advertisement. But, sometimes their campaigns may be too mature for some eyes to see.I think having rules and regulations are a great way to keep the advertisments clean.
Michelle Tatiya
THe role of marketing communication in social change is that not all countries are okay with it. If companies didnt have any regulations we would be hiding from advertising and not want to see it at all. If consumers got tired of advertising it would have no effect. THis is why I think advertising regulations are OKAY for now, because anything more or less would be inadequate. Promotion regulations should be liberating and to some degree, limiting,
Marketing communication plays in social change apart where only some countries welcome it. Some countris may find it offensive and others do not see the need for it. Some advantages to unhindered advertising is that it creates competition and puts the in turn developes the best product for consumers. Disadvantages include that some companies may not be ableto handle the competition and will crumble. I do not believe promotion should be regulated because as a consumer, I want the best product available.
there are alot of advantages and disadvantages of allowing companies to freely advertise their product. one of the advantage is that people get lot of info and learn about new product.The disadvantage would be wrong info can also be pased on to people.i think its a good thing that if an advertising is regulated so people dont get wronge info and people's culture being respected
Daniel Boku
Marketing communication plays a role in social change because it differs from around the world. You have to stategies correctly. An advantage for companies to advertise the way the want to is that they can do what ever they want with out being told that they cant do that. They have more freedom to do what they want. Andisadvantage would be that some places dont like advertising so they would be bothered by the advertisement. I think that it is a good idea to regulate the promotion and advertisment, it helps protect the company.
Lisa
The role that marketing communication plays in social change is that not all countries allow it. Some countries find it really rude and arrogant. There more advantages of advertising then disadvantages. Companies who advertise have a higher possibilty of selling a product. I feel that promotion is the most important factor of marketing, until it starts to offend other people. -
Saif Mirza
Marketing communication role play for people who have small buisness and they are trying to cummunicate with there consumers when they just started there buisness. And the advantage of companies promoting there product is that they are letting there consumers know that they have products to sell. The disadvantage of promoting poroducts is that it feels like they are telling you what to buy, but i feel that people should be able to advertise
cause the consumers need to know the deals and products that care out there at the time.
Promotions can send messages to people, and governments may think that those messages are wrong, or people would take them the wrong way. Also, many products highly influendce people's lives and it might change a country's culture.
The advantages of letting companies advertise without regulations is good because people look at advertisements in news papers, and in the TV, and if they think that the product, or service that they advertise is good, then they'll buy it. And it's good for the economy.
The bad thing about advertisements, is that it can have bad influence on younger people, or kids, such as alcohol, or tobacco advertisements.
I don't feel anything about promotions, and advertisements, because they don't effect me...
Balazs
The role that marketing communication plays in social change is to advertise new ideas or products a company may have for business. The advantages of advertising is to promote new ideas using media and its not bad because then a lot of people know about it. Some disadvantages may be that people might get pissed if there are sooomany advertisements, but then again even if they do get pissed, they'll still remember the ad. I'm fine with promotion and advertising. I mean how else is a company going to get the word out when you don't have ads? It may be annoying sometimes,but it works!
Amanda Clark
The way that marketing communication is invlved in this situation is advertising a product. The reason is by advertsing your letting people know what products are avaiable and the prices which are being charged.If you dont have promotion you can kiss your business and customers away, because its hard to have a business when people dont know about it to buy your product or products.This all is a good idea because it givespeople a wide selection to pck from,and by advertising you can let them know who's product is the best and the information behind the product.
George Owino
Marketing communication helps people learn about a product, which helps it sell. The advantages to letting companies advertise without regulation is that they can get a wider group of people who buys their product. The disadvantage to letting companies advertise without regulation is that some may be inapporpriate to the views of others. I feel like it depends on which country you are advertising in. In the USA i think they would have more lenient advertising regulations than in the middle east.
The role that marketing communication plays in socail change is that by marketing or advertising you can change people opinon,changing their decsions by the companies advertising. Some countries do not allow advertising becasue they think it is rude and that you should not tell people what to buy. They belive people can make up their own mind for themselves. In my opinon i think it is good to advertise becasue before you buy the product you know about it and are fimilar with its features. An advantage of advertising is that that companies have to make their products good to advertise them. The companies will not want to make a bad product and then advertise it becasue nobody would want to but it. Also it creates alot of compettion. If companies have all the control in advertising some of there campaigns might be inapproiate. I do think advertising should be regulated in some way i like the way the United States allow advertising
Alexandra
erin^
The role marketing has on social change is that some countries dont allow it. Some advantages of advertising without regualtion is that you get to worry less about breaking rules and you can market to a broder audience. Some disadvantgaes would be that you could also offend people by the things and they way you advertise products. I feel as though there should be some regulations and restrictions. This is so that you cant go overboard or do too much. It also prevents you from hurting other peoples feelings.
Marketing communication plays an important role in social change. It's important because promotion and communication are directly related. They go hand and hand. If your promotional skills and communication skills relate to the country then they will be more loyal fans/ consumers. The disadvantages of advertising without regulation would be small companies not being recognized. Big companies flourish because they bully the little guys. This relation is directly related. I feel this way because they go hand and hand, they're not opposites. You cannot trust the regulators within this economy.
-Sam Henderson
The advantages that free advertising is that the businesses can show anything they want about their buisness. The disadvantage is that the buisness might show lies or something that is not true about thier buisness. The right way to do it is to make sure the buisness does not show anyting that doesn't have to do with their buisness or that is doesn't show things that are not exactly true. the role it plays on people is that the people might believe things that are not right and it will make the customer beleive anything.
Tenbit Melesse
Marketing communication really creates a change socially because it can impact trends,ideas and inventions. But if there were no regulations on advertising it could possibly be bad because some companies would want to be aggresive and more competitive. There should be regulations but not too much that they cant explain their products. I dont think there is anything wrong because they are just trying to reach out to costumers so their company can become widely spread. Promotion as well, because companies promote in so many creative ways,they really do get our attention.
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